About


We aim to support British growers, help local businesses and reduce the carbon footprint and environmental impact of the flower industry.

We design mainly with seasonal blooms sourced from growers that are located within 40 miles radius of our Pinchbeck studio, capturing the essence of the moment to celebrate every occasion.

Our wholesale arm, British Flowers Direct, provides florists in the UK with British grown flowers that are sourced in a sustainable manner while supporting them with building thriving florist business through our Flower School.

Our mission today…

Our mission today is to not only share our passion for seasonal British grown flowers but also protect the planet in all the ways we possibly can throughout the whole supply chain process.

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About Helen, Helen Chambers

Trained florist and designer, qualified tutor, NAFAS demonstrator, with almost 40 years experience working in a flower industry.

Helen’s ideas and creativity shine through her flower designs, from bouquets, funeral tributes, wedding displays to large installations that you may see at events and festivals

But that’s not all. Helen is passionate (or, let’s be honest, “obsessed”!) with promoting British grown blooms (that’s how the wholesale side kicked in) and planet friendly initiatives (yes, she actually cringes when she sees flowers wrapped in plastic!)

With all this wealth of knowledge and experience Helen has been hosting many workshops and demonstrations. Plus, the Flower School is evolving as well!

Helen has got two adorable children, two adorable cats and an adorable Egyptian husband otherwise known as Mr Fixit! She loves pink (the brighter the better!), chocolate, coffee and is definitely not a morning person.

In a nutshell, oodles of experience and passion for inspiring others.